To celebrate its 10th anniversary, Denham The Jeanmaker will host a year-long program of special events, collaborations and collection launches.
Inspired by Jason Denham’s favourite movie, Willa Wonka and the Chocolate Factory, the brand will launch a consumer contest for a chance to win one of 10 all-expenses-paid trips to the Candiani Denim mill in Milan, Italy. The mill was founded in 1938 and is one of the most sustainable fabric mills in the world. A family-run business, the Candiani name stands for premium quality and innovation. The mill is committed to working with sustainable ingredients, such as organic and recycled cotton.
Denham will introduce three limited edition styles: two washes of the men’s Razor and one wash of the women’s Monroe (all three €349,95). The jeans will be available at the Denham stores and select wholesale partners from February. 10 of the jeans will have a winning golden ticket in the pocket. The consumers who purchase the jeans and find this ticket will be the lucky winners of a trip to Milan.