Visuals

Levi’s 501CT & Kwinten

7th February 2015

For our very first shoot, we abducted photographer Kwinten to Liège and asked him nicely to model for the day, all dressed in Levi’s. Kwinten used to be an Architect student some time ago, so we decided to go to Liège’s monumental railway station, designed by Spanish architect Santiago Calatrava – where we were in for a treat. While exploring the building, it struck us how incredibily transparent and open the design is. The perfect backdrop for the shoot we had in mind.

But back to Kwinten, because he is the real star of the shoot. In the daytime, he is responsable for partnerships for a company called Goods to Give. What they do is really admirable; they collect unused non-food items from big companies and deliver it to the needy , through one of the 700 organisations they work with. Next to Goods to Give, he suffers from a serious case of wanderlust and likes to combine his travels with his other passion, photography. He’s also a nostalgic soul, with a weak spot for rock’n’roll, analogue photography and Hitchcock movies.

In the pictures below, Kwinten is wearing a Levi’s 501 CT, which, much like him, has an old soul buth with a modern touch.  The 501 was invented over 140 years ago and it was time for an update – and that’s where the CT (customized & tapered) comes in.  You can wear it any way you like: down-sized for a slim fit, true-to-size  for a more classic fit or up-sized for a relaxed, slouchy fit (our favorite!).

Kwinten is wearing:
jeans, shirt, jacket, tee, denim jacket, striped jacket: Levi’s
sneakers: Vans
sunglasses: Ray-Ban

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Kwinten’s favorites
Movie: Fight Club
Book: Crime & Punishment – Fjodor Dostojevski
Song: Hotel California – The Eagles
Artist: Bob Dylan

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Take it from Kwinten – everything a man needs to know in this life can be found in Kipling’s poem ‘If':

If – Rudyard Kipling
(‘Brother Square-Toes’—Rewards and Fairies)

If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:

If you can dream—and not make dreams your master;
If you can think—and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same;
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build ’em up with worn-out tools:

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,
Or walk with Kings—nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And—which is more—you’ll be a Man, my son!