News

British Summer through the eyes of JW Anderson

28th January 2018

For his latest collection for Japanese retailer Uniqlo, JW Anderson got inspired by Brighton Beach. This iconic location is renowned as a vibrant and colorful city, full of contrasts and is a popular British holiday destination. The line highlights JW Anderson’s unique take on the Brighton culture, fusing quality fabrics with a great fit and functionality.
UNIQLO_JWA_Jonathan_Anderson-ByScottTrindle “In the second collection of the collaboration, I’m looking for this idea of ‘British Summer,’ the idea of being on the Brighton beach. Something which is very lightweight, very airy, with a lot of linen, and cotton that has a 1950’s subcultural movement. With a little bit of ease and something which is quintessential.” Jonathan Anderson, founder of JW Anderson explains.
As a Uniqlo customer, I know exactly the quality that the brand gives to its products. I am very proud of the level of execution and the attention to details that we delivered on this new spring/summer collection.“he adds.

The collection includes striped T-shirts and knit polos reminiscent of beachwear, as well as dresses, seersucker bomber jackets, flared skirts and blouses with ruffles. T-shirts, knits and bags with seagull prints whimsically celebrate the joy of British seaside life.

The range also incorporates work wear elements, such as 1950s-style denim jackets and tunic shirts inspired by traditional British police uniforms. These items are made from prestigious Kaihara denim from Japan. The Kaihara denim mill was started in 1893 to manufacture indigo kimonos. Later on, it also started producing denim. The mill uses large quantities of Pima cotton from the US, which is one of the best cottons in the world.

The collection will be available in stores and online from April, 19.

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